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HeidelbergCement Group
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Profile

Who we are
A company with a long tradition
Group areas
Strategic reorientation
Focus on quality and customer satisfaction
Continuous innovation and improvement
Our foundation – committed and qualified employees
Sustainability – a pillar of our corporate strategy
Responsibility for the environment
Social responsibility on a local level

Who we are
In more than 40 countries across the world, the name HeidelbergCement stands for competency and quality. HeidelbergCement is the global market leader in aggregates and a prominent player in the fields of cement, concrete, and other downstream activities, making it one of the world’s largest manufacturers of building materials. In 2013, Group revenue amounted to €14.0 billion. The core activities of HeidelbergCement include the production and distribution of cement and aggregates, the two essential raw materials for concrete. We supplement our product range with downstream activities such as ready-mixed concrete, concrete products, and concrete elements, as well as other related products and services. Around 52,500 employees in more than 2,500 locations make sure on a daily basis that our slogan ”for better building“ is brought to life.

A company with a long tradition
HeidelbergCement has come a long way from the foundation of the first cement plant in Heidelberg in 1873 to one of the leading international building materials group it is today. The company was active in the South German region exclusively until the end of the 1960s. First steps into the international arena followed with the participation in the French cement company Vicat and the acquisition of Lehigh Cement in the USA in 1977. At the end of the 1980s, the political changes in the countries of Central and Eastern Europe offered new opportunities, and HeidelbergCement became the largest investor in the building materials industry of the region. In the 1990s, the international expansion accelerated. The acquisition of the leading Belgian and Scandinavian cement producers CBR and Scancem opened up new markets in Western and Northern Europe, as well as in Africa and Asia. The entrance into Indonesia followed in 2001 and again created a significant increase in capacity. Our objective ”Priority for growing markets“ was the driving force behind our engagements in China, India, Kazakhstan, Georgia, the Ukraine, and Russia over the last several years. By making the biggest acquisition in the building materials industry – the takeover of the building materials manufacturer Hanson in 2007 – we have expanded and consolidated our position among the leading companies worldwide.

Group areas
With effect from the beginning of the 2010 financial year, HeidelbergCement has reorganised its reporting structure. It is now geographically divided into six Group areas:

  • Western and Northern Europe
  • Eastern Europe-Central Asia
  • North America
  • Africa-Mediterranean Basin 
  • Asia-Pacific
  • Group Services

Strategic reorientation
In order to safeguard our market position in the long term, we have readjusted our corporate strategy: Besides the traditional core business of cement, aggregates (sand, gravel, and crushed rock) have become a second strategic pillar. The takeover of Hanson in 2007 was a logical consequence of this reorientation. This allowed HeidelbergCement to become a global player with a broad geographical positioning and a dual raw materials and product focus on cement and aggregates.

Our strategy is clear and convincing: Concrete, the building material for which there is most demand worldwide, is by far our most important end product. Concrete is composed of approximately 75% aggregates and approximately 10% cement. With the takeover of Hanson, one of the leading aggregates companies worldwide, we are improving our position as a global, integrated supplier of building materials and are strengthening our raw material base for aggregates. Hanson has well positioned, very extensive raw material deposits in the important markets of North America, the United Kingdom, and Australia.

We supplement our product range with downstream activities such as ready-mixed concrete, concrete pipes, precast concrete parts, asphalt, and other related products and services, particularly in the industrialised countries with an advanced degree of vertical integration.

HeidelbergCement is pursuing a clear dual external growth strategy: expansion of the cement business in growth markets and North America; and focus on aggregates and downstream activities in mature markets and North America. 

 
Focus on quality and customer satisfaction
HeidelbergCement develops, produces, and distributes top-quality building materials for customers all over the world. We are where our customers are, and we place great value on close collaboration on a local level. We know that the success of our customers is also our success. Our aim is long-term customer loyalty based on the convincing quality of our products as well as our extensive range of services.

Continuous innovation and improvement
Our performance and the high quality of our products are based on the use of state-of-the-art technology and production procedures. Our aim is the manufacture of durable products that are easy to use and offer added value to our customers. To offer customised solutions to our clients, we continuously invest in the development and improvement of products in the area of cement, concrete, and building materials. Our companies can rely on their own research departments as well as the experience and professional expertise of our subsidiary HeidelbergCement Technology Center, represented all over the world with its highly qualified professionals and branches in all Group areas. By transfer of knowledge, comparison, and optimisation of performance as well as the introduction of so-called best practice solutions throughout the Group, innovations and new technologies can be implemented quickly, resulting in improved products and manufacturing procedures to benefit our customers across the world.

Our foundation – committed and qualified employees
An excellent management team and committed, qualified employees are the foundation of our success. As a performance and result-orientated company, we place great value on the competence of our employees and management. This is why HeidelbergCement offers a wide range of possibilities for professional advancement and looks after occupational health and safety.

Sustainability – a pillar of our corporate strategy
At HeidelbergCement, a high value is placed on sustainability – a pillar of our corporate strategy. As we want to be among the world’s best within our industry in this area, we are committed to ecological, social, and economic goals. In 2006, we supplemented the guidelines for responsible entrepreneurial activity with a Group-wide Code of Business Conduct. In our day-to-day-work, we apply the highest standards in quality, environmental protection, and occupational safety.

Responsibility for the environment
HeidelbergCement takes its responsibility for the environment seriously. Environmental protection is a central part of our strategy of sustainability. In this regard, climate protection and conservation of resources are our predominant goals. HeidelbergCement is a member of the World Business Council for Sustainable Development (WBCSD) and has committed itself to sustainable cement production. We use natural resources responsibly and our goal is to lower the specific CO2 emission levels of 1990 by 23% by the year 2015. To reach this goal, production procedures are optimised continuously and the use of alternative raw materials and fuels is intensified.

Social responsibility on a local level
Social responsibility has a long tradition and is ranked highly at HeidelbergCement. We play an active role in the cities and communities where our production sites are located. We maintain an open dialogue with the neighbours, the local citizens and politicians, and any other stakeholders. HeidelbergCement contributes to the economic development of these communities with its regional activities. The examples of our social commitment are as numerous as are the cultures and people at our locations. Our activities range from cultural and charity projects to the building of kindergartens, schools, and hospitals. Our contribution to the setting up of public buildings and institutions for education and health, especially in developing countries, underlines our commitment to the promotion of public welfare.

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