Promotion of Sustainable Land Use

More than just a tree nursery

In 2010, the public private partnership (PPP) project between Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ) and Tanzania Portland Cement Company (TPCC), was launched. The main focus of the PPP was to promote sustainable land use around the TPCC quarrying sites by setting up a tree nursery. Although the cooperation with GIZ has officially come to an end in 2013, TPCC continues the success story together with other partners that have joined the project since its inception.

The company works closely with local authorities, universities, schools, and NGOs. A network of national and international institutions, as well as other companies in the industry, supports the transfer of knowledge and promotes further projects in Tanzania. In addition, TPCC has been working with the internationally renowned Jane Goodall Institute (JGI) Tanzania since 2011.

“Our increasingly close partnership with the Jane Goodall Institute is extremely important”, says Dr. Michael Rademacher, Natural Resources Manager of HeidelbergCement, who is overseeing the project. “In the schools surrounding the cement plant, we have started so-called Roots & Shoots conservation groups, which receive guidance and support from JGI. Each month, one of the groups is invited to take part in a one-day training workshop at the nursery. Afterwards, we deliver saplings to the schools, which the students plant in and around the schoolyard. Every tree is adopted by a caregiver, who is responsible for watering and protecting the sapling.”Field trips to the tree nursery have become very popular among schools in the region – and often present the only opportunity for the children to have a school outing.

Since the start of the programme, more than 300 young people from a number of surrounding schools have visited the nursery – but it is not only the children who are eager to take part. “According to our project partners, acceptance of TPCC by the local population has risen substantially over the course of the programme,” says Rademacher, adding that the people living in the area are convinced that there is value in sustainable land use and appreciate the efforts by the company.

Milestones of the project (2010-2013):
  • Setup of a functioning tree nursery with 6 full-time, local employees (in addition to 15-25 seasonal workers from the surrounding villages in the planting season);
  • Production of 100,000 saplings; encompassing 49 different tree varieties – including numerous threatened species;
  • Planting of 50,000 new trees in the quarry and in local reforestation projects;
  • Training of TPCC employees, school teachers, political actors, customers, and students in 12 workshops focusing on sustainable forestry, environmental protection and workplace safety;
  • Inclusion of around 1,200 local residents (thus far) through classes offered at the nursery.

Stefanie Kaufmann

Sustainability Communications Manager
+49 6221 481 39739
+49 6221 481 13217
HeidelbergCement AG
Berliner Straße 6
69120 Heidelberg